HAL FORDHAM - CREATIVE DESIGNER

Breuer.Co

Overview

Overview

Overview

A branding project I took on during my studies. The concept was to design a coffee brand for architects. The name Breuer.Co was chosen because of the architect Marcel Breuer who designed one of the first buildings of the brutalist movement in New York.

Approach

Approach

Approach

When researching for this project, I took a lot of inspiration from the brutalist movement. I wanted to include these hard edged shapes that I made in illustrator as part of the brand image. The idea was to convey this brutalist feeling and mix it with some of the supernatural to arrive at the end product.

Hal Fordham

Bristol